TEP
Overview
TEP is a utility and energy provider serving commercial, educational, and residential communities. The goal of this project was to create a clean, approachable visual system that communicates reliability, efficiency, and trust.
I developed a cohesive brand language using bold typography, simplified iconography, and bright, optimistic colors to support campaigns across billboards, social media, web banners, and promotional materials.
The challenge was to modernize the brand while maintaining accessibility and clarity for a broad public audience.
-Billboard
-Instagram Ad
-Promotional Merch
-Web Ad Banner
My Role
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Visual Identity & Brand System Design
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Logo, Iconography, and Illustration Development
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Campaign Layouts for Print, Web, and Social
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Cross-platform Asset Production
I developed the complete visual branding campaign, ensuring consistent branding across video, ads, and social media.