Checkmate

Overview

Checkmate is a short film created for the Musicbed 2025 Spec Ad Challenge.
The project required a bold, recognizable visual identity that could quickly communicate tone and genre across video, thumbnails, and promotional materials.

I designed the logo and core visual system used consistently across thumbnails, title cards, and promotional assets.

-Primary Logo

-First Draft

-Final Draft

My Role

Visual Identity Design
Logo Design
Icon Development
Typography Styling
Digital/Video Graphics

The identity carried across the entire promotional campaign, appearing in the final film, YouTube thumbnails, title cards, and supporting graphics to ensure consistent brand recognition for the Musicbed 2025 submission.