Softspoken
House Standard
Gentle by design
A body care brand concept centered around gentle formulas for every skin type
01. Overview
My role: Brand Concept, Brand Identity, Logo Design, Product Packaging, Illustration, Web Design
Timeline: Initial concept 1–2 weeks, ongoing brand development
Tools: Illustrator, Photoshop, Wix
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Softspoken House Standard is a body care brand concept I developed while experimenting with handmade household and personal care products. The idea began as a way to create simple, recognizable products with gentle ingredients and a calm visual identity.
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For this project, I created the brand concept, logo system, packaging direction, visual assets, and website design. The goal was to build a soft, minimal brand that feels clean, trustworthy, and thoughtful while still feeling warm and handmade.
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I chose a neutral color palette, delicate textures, simple typography, and soft product photography to reflect the brand’s focus on gentle care, simplicity, and everyday use.
02. Brand Identity
03. Packaging Exploration
Final Product Packaging
Early Product Packaging Exploration
Chamomile Infused Front
Chamomile Infused Back
04. Process & Design Thinking
Concept & Planning
Defined the product purpose, brand feeling, and user experience.
Packaging Structure
Used a kraft soap box with a simple wrapped label sleeve.
Dimensions
Box size: 3.8” × 2.8” × 1.2”
Design & Details
Minimal, gentle, and easy to recognize
05. Website Design
Designed a clean, calming website to reflect the brand's identity and enhance the shopping experience.
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Soft pastel palette to evoke calm and trust
Clear navigation & product-focused layout
Mobile-friendly & easy to shop
Minimal design with thoughtful details